|
Client: Ah Nam Optical Pte Ltd
Year: 2015
|
Optique@HG is an extension of Ah Nam's optical retail shop Optique@JW. Situated in the heartlands, the optical shop serves a wide range of customers amidst a saturated market of optical retailers.
The concept of the retail space is to break away from the traditional counter-based engagement, to that of a homely experience. The counters are replaced with coffee tables and seats so that the shop assistant can sit along side his customers to recommend suitable optical frames.
Flow has been created through the space allowing for optimal usage of wall space and wall counters to maximize opportunities for browsing shoppers to try on any frames displayed.
A triangular island counter sits in the center of the shop, includes TV panels for playing product videos and highlight the latest product range of the season.
The shop is brand agnostic but arrange its products by category. Wood and white fills the space creating a refreshed but warm retail space.
The shop has been intricately planned to include the following:
lens learning corner
eye exam room
eye test corner
tillpoint
|
Services Rendered:
Retail Design
Space Planning
|