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Client: PT Riga Jaya
Year: 2012
Illustrations: Allan Tay, Ray Lim, Liew Shilei, Kuah Suelynn
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Find Molly Tea is a bubble tea concept jointly created with owner PT Riga Jaya in an attempt to penetrate the bubble tea market in Indonesia.
The brand pays tribute to "Where's Waldo", instead of Waldo, you look for Molly. A simple back story links customers to when Molly gets lost, and large murals are displayed in the shop for one to discover where she has hidden. The illustrative style is sketchy yet detailed. This transcends through the marketing materials, murals and the website.
To generate buzz to this unique brand, the first 20 customers who finds Molly gets a free bubble tea. And the design intent is for new seasonal murals for different festive seasons.
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Service Rendered:
Brand Creation
Creative Direction
Packaging Design
Web Design
Retail Design
Marketing Collaterals
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