|
Client: Ram Pacific Pte Ltd
Year: 2017
|
In response to the changing retail landscape due to the disruptions by e-commerce and online marketplaces, Ram Pacific and All&Comity worked together to create a new concept of retail for a multi-brand bag retail outfit.
The idea is to create a unique O2O shopping experience, allowing fashionable bags to be sampled before purchase, giving shoppers an added level of service over existing platforms.
Concept CarryOn creates a new shopping experience through online innovations like aggregated reviews of bags upon mouseover and the option for sampling prior to purchase.
The concept extends to the offline store, where the bags are displayed flexibly in a gallery setup. Shoppers can choose the bag they like to sample and pick up a bag for a couple of hours.
After trial, they may decide to purchase and have the product delivered to their homes through the online site.
Through a low monthly subscription fee, customers can enjoy up to 3 sample bags for their consideration.
|
Services Rendered:
Brand Creation
Web Experience Concept
Retail Design Concept
|